The Lego Company History

The Seglar company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make payments in the absolute depths of the Great Depression, but the smaller prototypes he previously made of things like ironing panels and ladders had wonderful potential seeing that children’s toys. He named the business Profano after two Danish text, leg and godt, which means “play very well. ”

In 1958, he invented the iconic lego brick with pontoons inside which makes it interlock to lego portions. This ground-breaking innovation revolutionized the company and allowed that to develop at an amazing pace.

By the 1960s, Profano had broadened its world-wide reach and began developing toys below license in North America with an arrangement with luggage maker Samsonite. The business also started out selling packages with all the parts needs to build a specific model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Community (later renamed Seglar City), and FabuLand.

In the 1970s, Lego got a remarkable step forward having its introduction of Lego results that experienced movable arms and legs. The company likewise began applying more cheap and adding larger hindrances for youngsters, a brand called Duplo. In the 1980s, Lego’s revenue grew at an extraordinary rate of ten percent every year, in spite of overall doll industry revenue growth reducing.

Today, Lego is a significant global company with profits of above $5. almost eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less like a ruthlessly industrial giant and more like an aged family good friend.